BORN FROM THE DUNES OF THE MIDDLE EAST,
WE ARE IGNITING THE REGION’S PASSION FOR SPORT & ENTERTAINMENT
THROUGH UNRIVALLED MARKETING & COMMUNICATIONS
AND COMMERCIAL PARTNERSHIPS.

Marketing &
Communications

Tell your story to generate emotion and action

Commercial
Partnerships

Advance your strategy to maximise revenue

Marketing & Communications

Our full-service offering allows us to work with our clients from strategy, all the way through to delivering innovative and impactful campaigns, across relevant integrated marketing communication channels.

Our talented team can offer any or all services, including:

Strategy

Research

Segmentation

Targeting

Positioning

INTEGRATED MARKETING COMMUNICATIONS

Pr &
COMMUNICATIONS

Social media

Digital media

EXPERIENTIAL & COMMUNITY

Creative

Marketing & COMMUNICATIONS

Our full-service offering allows us to work with our clients from strategy, all the way through to delivering innovative and impactful campaigns, across relevant integrated marketing communication channels.

Our talented team can offer any or all services, including:

Strategy

Research
Segmentation
Targeting
Positioning

INTEGRATED MARKETING COMMUNICATIONS

Pr & COMMUNICATIONS ​
Social media ​
Digital media​
EXPERIENTIAL & COMMUNITY
CREATIVE

Commercial Partnerships

We work with athletes, event owners and rights holders to develop sophisticated commercial strategies that empower new growth opportunities and maximise ROI. We achieve this by combining commercial ingenuity, extensive market knowledge and a proven formula for creating high-yielding partnerships.

Our end-to-end partnership sales service includes:

Value Proposition

Commercial Strategy

Proposal Creation

Asset Audit & Valuation

Setting of Sales Target

Value Optimisation

Prospect Identification

Sales Outreach

CONTRACT NEGOTIATION

Closing Partnerships

Commercial Partnerships

We work with athletes, event owners and rights holders to develop sophisticated commercial strategies that empower new growth opportunities and maximise ROI. We achieve this by combining commercial ingenuity, extensive market knowledge and a proven formula for creating high-yielding partnerships.

Our end-to-end partnership sales service includes:

Value Proposition

Commercial Strategy
Proposal Creation
Asset Audit & Valuation
Setting of Sales Target

Value Optimisation

Prospect Identification​
Sales Outreach​
CONTRACT NEGOTIATION​
Closing Partnerships​

Clients

TESTIMONIALS

“DUNE I 23 have great knowledge of the marketing sphere and a wealth of experience in developing and delivering successful consumer-led marketing campaigns. I would highly recommend DUNE I 23, and I hope to continue to work with them in the future.”

NIGEL GUPTA TOURNAMENT DIRECTOR MUBADALA ABU DHABI OPEN

“DUNE I 23 have delivered comprehensive marketing strategies and executed unrivalled campaigns within the world of sport. They are enjoyable to work alongside and I look forward to continuing to do so for many more events in the future.”

WALEED AHMED AL KADDOUR PROMOTION SPECIALIST ABU DHABI SPORTS COUNCIL

“We have had DUNE | 23 in our marketing and PR corner for several concert promotions and enjoy their approach of becoming an extension of our own team when representing our best interests works really well. We onboarded DUNE | 23 as conductor of our Marketing and PR strategies and they help us sell out top concerts.”

THOMAS OVESEN CEO ALL THINGS LIVE MIDDLE EAST

“We are very pleased to work with DUNE | 23. The team enhanced our social media with their creative ideas, services, and recommendations. We are now more visible and active on our social media platforms. The team also helped us increase our company’s online presence and reach a wider audience. I highly recommend them to anyone looking to grow their business.”

FATMA AL HASHIMI MARKETING DIRECTOR JUST PADEL

“We needed to enlist the support of local marketing experts for our 2022 Spartan World Championship event in Abu Dhabi and the team at DUNE | 23 were just that. From strategizing to execution, the team at DUNE | 23 were so great to work with. They brought new ideas to the table, were collaborative and really knew how to elevate our messaging in market so it would resonate with our target audience. Looking forward to working with the team again on future projects!”

DANIELLE MOROUKIAN INTERNATIONAL MARKETING DIRECTOR SPARTAN & TOUGH MUDDER

“We have been very impressed with DUNE I 23 as we are new to the Middle East. Their knowledge of a wide range of sports assets has helped Formula Woman accelerate our presence. Motorsport relies heavily on commercial partnerships and activation programmes which is just one reason we have chosen DUNE I 23. We are impressed, they are very professional and they get things done.”​

GRAEME GLEW FOUNDER & CEO FORMULA WOMAN LIMITED​

“The DUNE I 23 team treat our events like their own and leave no stone unturned when it came to finding brands interested in sponsoring our events. They have extensive connections and contacts and across all the relevant industries and the know how to get them on board using best practice research and strategies.”

AMR RAMADAN​ DIRECTOR OF SPONSORSHIPS​BRAG

"I am thrilled to announce that Ultra Golf Championship has partnered with DUNE I 23 (the leading Sports & Entertainment company in the Middle East) on delivering our dynamic event in Abu Dhabi. This collaboration marks a pivotal moment for our organization, and we are eager to elevate the golfing experience in the region. Together, we aim to deliver unparalleled entertainment and foster a new era of excitement for golf enthusiasts across the globe.​ I look forward to the incredible journey ahead with DUNE I 23."​

DEKE SMITH​ CEOULTRA GOLF CHAMPIONSHIP​

"The team at DUNE I 23 is a pleasure to work with on every level. From the management​ on to its team of highly​ capable commercial execs,​ DUNE I 23 provides global rights holders with an all-year-round in-market MENA presence.They are a very well connected and trusted player in the market, and are able to create commercial opportunities for their clients, which they accompany from inception to their successful conclusion. Thanks Jamie and team."​

ALEXANDER LEWIN​ SVP COMMERCIAL REVENUEBLAST APS

"'I would like to thank​ DUNE | 23 for working on the Open Fire Food Festival 2023 here on Yas Island Abu Dhabi, see y'all again next year.”

STEVE HARVEY CELEBRITY AND PRESENTER OFOPEN FIRE FOOD FESTIVAL

“The whole team at DUNE | 23 has added huge value to our understanding and realization of our marketing goals this past season. Our social channels and content output has gone from strength to strength, and we look forward to continuing to work with the agency which has put in place a robust strategy to help us achieve our long-term objectives going forward.”

ANDREW LYONS CHAIRMAN JEBEL ALI DRAGONS

It is always a pleasure to work with Dune | 23. Their professionalism and ability to understand our tournaments, and each one’s different requirements, is second to none, and makes them a crucial part of our team. Their proactive and forward-thinking approach is always greatly appreciated.”​

KARALYNN THOMSON​ HEAD OF MARKETING​DP WORLD TOUR, MIDDLE EAST & ASIA​

“Love working with the team at DUNE | 23. They listen to your input, and they create plans that push us beyond where we even thought we could go. The team are part of our team.”

NIC CARTWRIGHT CEO CAB SPORTS (TOUGH MUDDER ARABIA)

“DUNE | 23 has become an integral part of our team and rollout strategy for the Middle East region. They are capable of creatively translating our brand dialect to achieve maximum impact within the regional market. Their consistent sense of urgency and proactive approach gives us peace of mind and confidence while being half way around the globe. DUNE | 23 has become a true extension of our team and brand.”

RICH FLIER CHIEF GROWTH OFFICER FAZE CLAN

“Spartan has had the pleasure of being guided through MENA's unique marketing and​ commercial landscape by​ DUNE | 23 knowledgeable team members. The precision of their work is remarkable. The team's attention to detail, passion, adaptability, and communication skills are unparalleled. I have never worked with an agency that provides the level of service as that of the ENTIRE DUNE | 23 team.​

CHERIE BORTNICK VP BUSINESS DEVELOPMENT​SPARTAN​

Marketing & Communications 

Lloyd McMillan

lloyd.mcmillan@dune23.me
+971 (0)50 815 0540

Commercial Partnerships

Jamie Hosie
jamie.hosie@dune23.me
+971 (0)50 953 4255

1-Email

hello@dune23.me

Office III, Building 4,
Emaar Business park,
DUBAI, UAE

+971 (0)4 326 3166

@dune23.me